In this episode of Connect Vegas, host Ben Laifsky interviews Alex Raffi, CEO of Imagine Communications, author, illustrator, and artist. They delve into the importance of creativity, the role it plays in various industries, and how Alex’s experiences have shaped his creative journey. Alex shares insights on fostering creativity within organizations, the impact of his artistic background, and his commitment to encouraging creative thinking. Tune in to discover valuable perspectives on the significance of creativity in business and personal growth from Alex’s extensive experience.
Here are 7 key highlights from the conversation with Alex Raffi:
- Alex Raffi’s marketing firm Imagine Communications focuses on “empathy marketing” to connect with clients and customers (0:01:43 – 0:05:09).
- Alex grew up in California and moved to Las Vegas 26 years ago, learning valuable retail lessons about customer service and marketing (0:09:12 – 0:14:34).
- Alex’s passion for poetry has helped his writing and marketing skills, which he used to write an inspiring prologue for a local community theater (0:15:28 – 0:26:06).
- Alex has a creative problem-solving process where he trusts his instincts and builds on ideas, even if he doesn’t know the full solution at first (0:26:42 – 0:28:25).
- Alex is deeply involved in the Las Vegas community, serving on the board of a local theater company and supporting childhood cancer research (0:28:42 – 0:32:00).
- Alex is a big fan of the Las Vegas Golden Knights hockey team and believes their connection to the community after the October 1 shooting was a defining moment for the city (0:32:00 – 0:33:00).
- Alex encourages people to embrace creativity and art, even if they don’t consider themselves artistic. (0:33:00 – 0:35:00).
Find Alex on LinkedIn HERE
