Sean Gigremosa
CEO of Claritiv
Contact Sean Gigremosa
Episode Summary
Ben Laifsky interviews Sean Gigremosa, CEO of Claritiv, about how Claritiv helps trade show and conference exhibitors capture conversation context at scale. Sean explains the pivot from a product-management tool to a white-glove, hardware-plus-platform solution that records booth conversations, extracts intent and pain points, and produces prioritized, personalized follow-ups and performance insights. They also cover Claritiv’s multi-model AI architecture, Sean’s background and move to Las Vegas during COVID, the company’s branding journey, and the realities of fundraising and defining an MVP.
Topics Covered
- Claritiv solves a trade show exhibitor pain: lots of conversations, but little usable context for follow-up beyond business cards.
- The product includes a lanyard-style capture device that auto-records conversations in noisy environments, plus a platform that analyzes them.
- Claritiv delivers white-glove onsite operations (device handling, uploads) and daily/end-of-show reporting.
- Outputs include prospect summaries, questions/pain points, sentiment/engagement signals, and prioritized follow-up guidance.
- Claritiv can evaluate exhibitor staff performance and recommend improvements to increase ROI from shows.
- The tech stack is modular (LLMs/NLP + sentiment/tonality + theme detection + aggregation/synthesis) and designed to stay model-agnostic.
- Sean describes “extreme hospitality” as a differentiator versus app-only tools.
- Fundraising/valuation at early stage is framed as uncertain; Sean emphasizes traction via signed contracts and seeking investor-partners, not just capital.
Key Quotes
- “The main problem that they have is context from conversations.”
- “At the end of the day I get like a stack of business cards with little to no context.”
- “As long as you’re good at talking… and asking the right questions… everything else is handled by the platform.”
- “The important thing for us… is that aggregation… that synthesis.”
- “Extreme hospitality… you go not just above and beyond, but you go even past that.”
- “The best feedback is real feedback… regardless if it’s perfect or not.”