In this episode of Connect Vegas, host Ben Laifsky sits down with Pete Radd, a multi-talented Las Vegas musician, jingle producer, and recording artist. Pete shares his journey from performing piano at the Bellagio to producing iconic jingles heard across the nation. He dives into the lasting power of a great jingle in a modern media landscape, the art of collaborating with clients, and the exciting evolution of his career into recording relaxing piano music now available on all major platforms. Along the way, Pete offers thoughtful insights into marketing, branding, and the magic of combining audio and strategy to create lasting impressions.
Highlights
- Pete’s career journey: From live pianist to studio producer and recording artist
- The strategic role jingles play in modern marketing campaigns
- Why mid-sized markets are driving jingle demand today
- How Pete collaborates with clients to craft the perfect jingle
- Examples of jingles Pete created for UNLV Tickets, Glenn Lerner Injury Attorneys, and Findlay Chevrolet
- The art of embedding phone numbers and websites into jingles
- Why visual presentation is crucial even for audio branding
- Pete’s views on how Las Vegas has evolved since the 1980s
- Favorite Las Vegas organizations and networking groups
- Advice on personal branding and social media posting
- Pete’s recommendation of Linchpin by Seth Godin as a must-read for creating career value
Notable Quotes
“A good jingle isn’t just catchy—it’s strategic. It solves a business problem.”
“When you walk into a project, you’re not just throwing paint at the wall. You have to understand where the jingle fits in the bigger picture.”
“The most important thing about a phone number jingle? Get it stuck in someone’s head before they even realize they need to call.”
“We’re not just branding visually. Branding is what people see and what they hear.”
“Everything you post online can be about you, but it must be for the audience.”
“In today’s Las Vegas, everything changes—but it always starts with listening to what the visitors demand.”
“Being indispensable isn’t about being irreplaceable. It’s about creating so much value that replacing you feels impossible.”